Real Estate sales is very much a people business. Top producing agents are very good at communicating with their clients and prospects, and are constantly looking for ways to deepen their relationships and book of business. Lets face it, as agents we work very hard to market for new clients, convince them to work with us, spend countless hours finding the perfect home for them, or endlessly marketing their home for sale. In the end of the day, real estate is a people business. The top agents succeed as they have learned how to build long lasting relationships with their clients. Top producing agents are true pro's at the relationship aspect of the business, their product is simply homes, condos and investment properties.
Sure you like most agents are good at building report and relationships with folks that are looking to buy or sell in your area. What do you do now when you have a client or you are you hear of someone that is looking to buy a property outside of your immediate market area? Do you have an action plan in place on how to capture this business, and capitalize on the referral opportunity? Do you have an established referral network in place?
Most top real estate agents have learned how to use leverage, and real estate referral networks as a great way to deepen relationships with their clients.
There are two ways agents can refer clients to other agents. When you have a referral, you can research other agents online, contact them directly, see if they are interested in the referral, negotiate referral rates, and hope then hope they will take care of your client and actually pay you when the transaction closes.
What most top producing agents choose to do is to join a real estate referral network. most top referral networks are FREE, the offer many benefits of both being able to register to send and receive referrals, they have pre-negotiated referral rates, and have some level of protection built in place to guarantee you will get paid at closing.
Real Estate referral networks are available for all experienced agents. As an industry professional, you should consider joining a referral network. Look for a network that is free to join and use. The top networks do not charge any membership fees, and allow you to connect with top agents in all brokerage companies across the country.
Referral networks allow agents to work smarter not harder in their daily practice. What a great way to network with other agents, build relationships with other industry professionals, and earn big real estate commissions from client looking to buy in your area.
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